The legislature has enacted a billion-dollar bill to provide coupons to help people purchase converter boxes so that they will successfully transition from analog to digital television signals. (Analog = "over the air" or "bunny ears", digital = "cable, dish, etc.") Only the people on analog ("over the air") signals will be affected.
There are only a few channels that broadcast over the air. Just the locals, for the most part.
Why is it, then, that this advertisement about the government-sponsored coupons for a converter box are showing up on digital-only channels? We've seen the commercial on A&E, Lifetime, and ESPN -- none of which broadcast "over the air" signals anywhere in the U.S.
It's those people who get those channels who are precisely the ones who don't need the coupons. That's weird. I mean, why is this commercial running on digital-only channels?
I have some thoughts, but I'm curious as to what you'll say.
